If a contact adds your From email address to their Gmail Contacts, your emails will always be delivered to their Primary tab. Ask your contacts to add your From email address to their Gmail Contacts Even though you cannot control where your email will appear in Gmail, there are different ways you can try to get your emails delivered directly to the Primary tab. ![]() When you send emails, Brevo has no control over the placement of your email in Gmail. ![]() Getting emails delivered to the Primary tab A breakdown of ReturnPath's studied performance after the introduction of Gmail's inbox tabs can be found here.Īlso, note that many Gmail users disable these optional inbox tabs in order to get all their emails directly delivered to their Primary tab. In fact, g etting your emails delivered to Gmail's Promotions tab can actually improve deliverability, increase open rates, and decrease spam complaints from your contacts. When your email is delivered to the Promotions tab, your contacts can still engage with it. The Promotions tab is not the same as a spam folder. ![]() Due to the way Gmail automatically categorizes emails, you may notice that marketing and promotional emails are usually delivered to the Promotions tab. Gmail delivers emails to different inbox tabs based on constantly changing complex algorithms that consider sender information, recipient engagement, and email content. In this article, we will explain why emails are delivered to Gmail's Promotions tab and how to get them routed into the Primary tab.
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